Dubai Lynx Direct Winners & Shortlists

The Direct Lynx celebrate targeted and response-driven creativity.

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Nkgabiseng Motau, 2024 Jury President

Co-Founder / Chief Creative Officer, Think Creative Africa, South Africa

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2024
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Grand Prix Dubai Lynx
PROTECTASBIH

Travel, Leisure, Retail, Restaurants & Fast Food Chains

PROTECTASBIH

SAUDIA, LEO BURNETT

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Gold Dubai Lynx
CLIMATECHANGETOWN.PK

Large Scale Media

CLIMATECHANGETOWN.PK

GOVERNMENT OF SINDH / SPHF, IMPACT BBDO

(opens in a new tab)
Gold Dubai Lynx
FIXING THE BAIS

Data Strategy

FIXING THE BAIS

AURORA50, MULLENLOWE MENA

(opens in a new tab)
Silver Dubai Lynx
LUNAR TREATS

Consumer Goods

LUNAR TREATS

OREO, SAATCHI & SAATCHI ME

(opens in a new tab)
Silver Dubai Lynx
TOTAL SPORTS & FITNESS HOTEL

Travel, Leisure, Retail, Restaurants & Fast Food Chains

TOTAL SPORTS & FITNESS HOTEL

TOTAL SPORTS & FITNESS, IMPACT BBDO

(opens in a new tab)
Silver Dubai Lynx
THE LAST STEEL OF AZOVSTAL

Not-for-profit / Charity / Government

THE LAST STEEL OF AZOVSTAL

UNITED24, ‿ AND US

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Silver Dubai Lynx
RIDE TO FREEDOM

Social Behaviour & Cultural Insight

RIDE TO FREEDOM

DOSY, LEO BURNETT

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Bronze Dubai Lynx
I SEE COKE

Use of Technology

I SEE COKE

COCA-COLA, VML

(opens in a new tab)
Bronze Dubai Lynx
#MAKEUPFORTHEPAYGAP

Use of Social / Digital Platforms

#MAKEUPFORTHEPAYGAP

ITSHERWAY.COM, LEO BURNETT

(opens in a new tab)
Bronze Dubai Lynx
ORIGINAL COPIES

Co-creation & User Generated Content

ORIGINAL COPIES

JEEP, PUBLICIS MIDDLE EAST

(opens in a new tab)
Bronze Dubai Lynx
ZAEL - THE DISAPPEARING FONT

Launch / Re-launch

ZAEL - THE DISAPPEARING FONT

PROTYPE.STUDIO, LEO BURNETT

(opens in a new tab)
Bronze Dubai Lynx
PROTECTASBIH

Single Market Campaign

PROTECTASBIH

SAUDIA, LEO BURNETT

(opens in a new tab)
Bronze Dubai Lynx
FIXING THE BAIS

Breakthrough on a Budget

FIXING THE BAIS

AURORA50, MULLENLOWE MENA

(opens in a new tab)
Bronze Dubai Lynx
BMW IJACK

Breakthrough on a Budget

BMW IJACK

BMW, SERVICEPLAN MIDDLE EAST

(opens in a new tab)
Shortlisted Dubai Lynx
THE PROTECTIVE RHYMES

Media / Entertainment

THE PROTECTIVE RHYMES

ANGHAMI, LEO BURNETT

(opens in a new tab)
Shortlisted Dubai Lynx
TIP TIME

Consumer Services / Business to Business

TIP TIME

HUNGERSTATION, VML

(opens in a new tab)
Shortlisted Dubai Lynx
PROTECTASBIH

Small Scale Media

PROTECTASBIH

SAUDIA, LEO BURNETT

(opens in a new tab)
Shortlisted Dubai Lynx
LUNAR TREATS

Small Scale Media

LUNAR TREATS

OREO, SAATCHI & SAATCHI ME

(opens in a new tab)
Shortlisted Dubai Lynx
THE LAST STEEL OF AZOVSTAL

Small Scale Media

THE LAST STEEL OF AZOVSTAL

UNITED24, ‿ AND US

(opens in a new tab)
Shortlisted Dubai Lynx
THE FEMALE FIELD

Large Scale Media

THE FEMALE FIELD

ADIDAS, HAVAS MIDDLE EAST

(opens in a new tab)
Shortlisted Dubai Lynx
LEBANESE ODDS

Use of Broadcast

LEBANESE ODDS

LOTO LIBANAIS, IMPACT BBDO

(opens in a new tab)
Shortlisted Dubai Lynx
ORIGINAL COPIES

Use of Print / Outdoor

ORIGINAL COPIES

JEEP, PUBLICIS MIDDLE EAST

(opens in a new tab)
Shortlisted Dubai Lynx
FOLD EXPERIENCE

Use of Technology

FOLD EXPERIENCE

SAMSUNG, CHEIL WORLDWIDE

(opens in a new tab)
Shortlisted Dubai Lynx
SOUND AFFECTS

Use of Social / Digital Platforms

SOUND AFFECTS

SIXIEME SON, SAATCHI & SAATCHI ME

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