Cannes Lions

13TH STREET - TV CHANNEL

JUNG von MATT, Hamburg / NBC / 2010

Awards:

1 Gold Cannes Lions
Presentation Image

Overview

Entries

Credits

Overview

Execution

Everybody knows the feeling of wanting to warn the victim in a horror film about the impending danger, but it’s impossible.In horror movies evil spreads fear and terror. The viewer can merely sit and watch. This is how horror films had been working for almost a hundred years. It was about time to change that. We thought about enabling the viewer to contact the victim and help him – or her – to escape.Therefore we developed a special software that allows for such a dialogue via voice recognition.

Outcome

The film hit its target audience exactly – film lovers at cinemas and festivals.

Worldwide LAST CALL captured absolute attention aroused enthusiasm and effectively demonstrated the standards of 13TH STREET. This is evident in the media attention it generated:-Articles in the largest national and international newspapers (e.g. BILD, DN)-Features on tv and radio (e.g. BBC)-Hundreds of articles in film magazines, forums and blogsAll this became immense value for PR and proved that 13TH STREET is the channel for thriller horror and crime.

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