Cannes Lions

2 Seconds

TBWA\THAILAND, Bangkok / NISSAN / 2019

MP3 Original Language
MP3 Original Language
Supporting Images

Overview

Entries

Credits

Overview

Background

All Thais believe in the next life. We believe that some unfinished business can be follow through in the next life. That’s our setting of the story.

We also love comedy, especially slapstick. Getting kill in 2 seconds then coming back to life again in loop is very much cartoon setting providing us the opportunity to approach a serious issue in a rather light-hearted way.

Execution

Making a call while driving is a no, not even for '2 seconds’,

Thais love romance and comedy, hence, the story spins around ‘love and reincarnation’.

Using a slapstick kind of writing; snappy and recurring short sentences

to stress the point of dying every 2 seconds of a young man, took a leap of faith

and called the love of his life for the first time. Unfortunately, he called while driving.

First, he dialed her number in 2 seconds. He crashed and die.

Next life, she answered the call. Crashed again.

Next life, he saw her face on video call. Crashed. Died.

Next life, he’s surprised by her cell number on the billboard. Crashed and died.

People are easily distracted while driving. Introducing Intelligent Cruise Control from Nissan Intelligent Mobility alerts and automatically adjusts speed to keep a safe distance between vehicle and the car ahead.

Similar Campaigns

12 items

Ode to Empty Roads

TBWA\RAAD, Dubai

Ode to Empty Roads

2021, NISSAN

(opens in a new tab)