Cannes Lions
TBWA\THAILAND, Bangkok / NISSAN / 2019
Overview
Entries
Credits
Background
All Thais believe in the next life. We believe that some unfinished business can be follow through in the next life. That’s our setting of the story.
We also love comedy, especially slapstick. Getting kill in 2 seconds then coming back to life again in loop is very much cartoon setting providing us the opportunity to approach a serious issue in a rather light-hearted way.
Execution
Making a call while driving is a no, not even for '2 seconds’,
Thais love romance and comedy, hence, the story spins around ‘love and reincarnation’.
Using a slapstick kind of writing; snappy and recurring short sentences
to stress the point of dying every 2 seconds of a young man, took a leap of faith
and called the love of his life for the first time. Unfortunately, he called while driving.
First, he dialed her number in 2 seconds. He crashed and die.
Next life, she answered the call. Crashed again.
Next life, he saw her face on video call. Crashed. Died.
Next life, he’s surprised by her cell number on the billboard. Crashed and died.
People are easily distracted while driving. Introducing Intelligent Cruise Control from Nissan Intelligent Mobility alerts and automatically adjusts speed to keep a safe distance between vehicle and the car ahead.
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