At the last World Cup, the footballing world hated the ball. For the 2014 tournament, World Cup sponsor adidas had the perfect ball. It was time to bring adidas’s World Cup hero product to life; for football fans, media, and influencers, everywhere.

We decided we would make Brazuca, named by its fans, into the REAL star of the tournament. We gave it its own voice @Brazuca; with brilliant football insight and an irreverent tone of voice that cut through football cliché. We gave it a celebrity lifestyle, meeting everyone from David Beckham to the Pope, Pharrell to Pitbull.

People all over the world loved it. Gary Lineker followed it; along with writers, sports & tech personalities, media, musicians and football stars of the World Cup. Even Justin Bieber was tweeting about @Brazuca.

Lightning-fast real-time reactive tweets made its wit and perspective a part of the biggest tournament conversations, from France’s flirtation with goal-line technology to Germany’s triumph at the Maracana.

@Brazuca was a storming success. Millions followed in the first week of the tournament. Brazuca achieved worldwide media coverage in publications covering everything from fashion to football; and built a community of over 3.4 million @brazuca followers.

Adidas sold a record number of World Cup balls. Brazuca was the fastest-growing Twitter account during the tournament, recognised as an official World Cup account by Twitter and achieved hugely positive sentiment amongst football fans and media.

We didn’t just want people to love Brazuca - we wanted them to idolise it. We decided we would make Brazuca into the REAL star of the tournament - by turning it from a ball, into a baller.

We gave it its own voice @Brazuca; with brilliant football insight and an irreverent tone of voice that cut through football cliché. We gave it a celebrity lifestyle, meeting everyone from David Beckham to the Pope.

It brought fans closer to the game than ever before. Lightning-fast real-time reactive tweets made its wit and perspective a part of the biggest tournament conversations.

@Brazuca was a storming success. Gary Lineker followed it; along with writers, sports & tech personalities, media, musicians and football stars. Even Justin Bieber was tweeting about @Brazuca.

Brazuca achieved worldwide media coverage in publications covering everything from fashion to football; and built a community of over 3.4 million @brazuca followers. Mashable even interviewed our talking ball.

adidas sold a record number of World Cup balls, smashing its targets. Brazuca was the fastest-growing Twitter account during the tournament, recognised as an official World Cup account by Twitter and achieved hugely positive sentiment amongst football fans and media.