Cannes Lions

Airboat

RATTLING STICK, Santa Monica / HEINEKEN / 2017

Film
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In this film, we delve deeper into the life of the new 'Most Interesting Man', who is a man of action. We watch him race airboats through sand dunes, spar in Samurai armor, engage in a knife throwing contest and kick a field goal through two giraffes using a coconut as a football. This modernized campaign features a more interactive character whose adventures show why he’s different and how he’s gained his legendary status.

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