Cannes Lions
RATTLING STICK, Santa Monica / HEINEKEN / 2017
Overview
Entries
Credits
Description
In this film, we delve deeper into the life of the new 'Most Interesting Man', who is a man of action. We watch him race airboats through sand dunes, spar in Samurai armor, engage in a knife throwing contest and kick a field goal through two giraffes using a coconut as a football. This modernized campaign features a more interactive character whose adventures show why he’s different and how he’s gained his legendary status.
Similar Campaigns
12 items