Cannes Lions
ECCETERA PRODUZIONI AUDIO, Milan / VOLKSWAGEN / 2012
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The Audi Official Winter Wheels service radio campaign was made to advise Audi Clients to purchase the best performing winter tyres and rims.
The campaign's concept is "be in control of the elements".The radio creativity stresses the concept of controlling winter elements: rain, wind, thunder and lightning, through a choir's orchestra performance recreating a storm.
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