Introducing the very first Toyota Aygo Amazon Edition. Only 50 branded pieces, sold only on Amazon.com

We created a special Amazon Edition of the Toyota Aygo and we sold it on Amazon for the first time in Italy.

Since those who like to buy stuff online take a lot of pleasure in unboxing them, we teamed up with a youtuber to promote the page, creating a channel for unboxing fanatics, where he has been building his own toyota, buying one piece at the time on internet. But at the end we showed that now there is a cooler way in Italy to buy an entire Toyota online.

Then we made a special surprise for each buyer: we sent them the car in a giant cardboard box to let them experience the pleasure of unboxing it.

All the cars were sold by the end of December and the page on Amazon reached more then 500.000 unique visitors, contributing to build a one-to-one relationship between Toyota and the younger target.