Cannes Lions
DOTGLU, New York / BMW / 2007
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The microsite is an opportunity to establish an identity for the X3 that makes both this model and the BMW brand more intriguing, relevant and accessible to people outside of the brand’s current circle of driving enthusiasts and status seekers, while strengthening its bond with current owners. The microsite allows the x3 to further demonstrate its depth as a model that comes from a "Company of Ideas".
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