Cannes Lions
BBDO GERMANY, Dusseldorf / PROCTER & GAMBLE / 2008
Overview
Entries
Credits
Execution
Some of Europe`s most beautiful staircases were turned into installations. The perfect foot of a model was cast and built in exactly the same material that the handrails were made of. After attachment, the handrails turned into endlessly smooth legs. The photos taken by Cristian Stoll were produced 3 by 5 feet in museum quality and exhibited in galleries in Frankfurt, Munich, Hamburg, Berlin, Cologne, Stuttgart and Duesseldorf.
Outcome
The gallery project transformed the idea into art. Our potential target is to sell one piece for 2000 Euros. So far, we aroused the interest of the press (newspapers, magazines and online), got free media, and became a topic of conversation.
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