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On December 9th, 2007, a variety of television, interactive and print executions rolled out to promote the 50th anniversary of the WHOPPER®. Along with the TV spots, whopperfreakout.com was introduced. This website featured a long format video of both the Freakout and Fried components as well as behind-the-scenes footage of the filming of the campaign. Interactive flash and rich media banners were released to several websites to promote the campaign as well as a USA Today Print Ad, WHOPPER® vs. Big Mac OOH and Silly WHOPPER® OOH where the focus was on the dramatic size difference between the WHOPPER® and the Big Mac. Also, on December 6, the King was immortalized and a wax figure of the King was unveiled at the Madame Tussauds Wax Museum in NYC.