Cannes Lions

CLIMATE CHAOS TV SERIES

ABBOTT MEAD VICKERS BBDO, London / BBC / 2007

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The brief was to promote awareness of the BBC’s climate chaos series.The target was young people who have spurned traditional media for online.To dramatise climate chaos we made a weather report using all the real BBC properties and seeded it online.The report featured a chaotic forecast culminating in a hurricane hitting the studio.

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