This was a campaign with no budget, took place in the small country of Guatemala, and it depended solely on the consumer, and most importantly in the consumers desire to keep the Diesel philosophy alive; after all, it was up to them to spread it and make it what it was. The campaign had more than 150000 downloads within the first two weeks. Over a million track backs registered on the first month. It was a zero cost, huge impact idea. One that positioned Diesel Guatemala as the authority and leader within the young market.