We created a campaign that highlights FedEx’s Total Shipping and Business Solutions, including FedEx Express and FedEx Ground Shipping, as well as FedEx Kinko’s products and services. While both the offline and online work were based on the same strategy, the online work uses the unique ability of the medium to allow customers to experience and explore the FedEx brand. Using fun and playful devices, customers can sling a virtual package, take a power nap during the middle of the day, tour the world through FedEx boxes, or flip an hourglass to see how time actually works for them