Amnesty International holds that the death penalty breaches human rights, in particular the right to life and the right to live free from torture or cruel, inhuman or degrading treatment or punishment. Both rights are protected under the Universal Declaration of Human Rights, adopted by the UN in 1948.

For 40 years, Amnesty has been campaigning to abolish the death penalty around the world. Amnesty International recorded at least 1,477 death sentences in 54 countries in 2020. At least 28,567 people were known to be under sentence of death globally at the end of 2020.

We need to help Amnesty International to fight against the death penalty and to spread awareness about the death penalty laws situation in the world with a data-based instrument.

We have created an identity for THE DEATH PENALTY. All 54 countries where the death penalty is still legal became the style-forming elements of the identity system. The dynamic pattern changes constantly to reflect changes in the death penalty laws in these countries. When a country abolishes the death penalty this country will be gone from our pattern, taking away part of the identity. ?ur identity must disappear just like this cruel and wild tradition.

Amnesty International recorded at least 1,477 death sentences in 54 countries in 2020. At least 28,567 people were known to be under sentence of death globally at the end of 2020. The death penalty laws are still legal in 54 countries of the world. This data became the style-forming element of the death penalty branding. The dynamic pattern changes constantly to reflect changes in the death penalty laws in these countries. When a country abolishes the death penalty this country will be gone from our pattern, taking away part of the identity. ?ur identity must disappear just like this cruel and wild tradition.

When Amnesty started its work in 1977, only 16 countries had totally abolished the death penalty. Today, that number has risen to 108 – more than half the world’s countries. More than two-thirds are abolitionists in law or practice. Amnesty International recorded at least 1,477 death sentences in 54 countries in 2020. At least 28,567 people were known to be under sentence of death globally at the end of 2020.

For now, the death penalty laws are still legal in 54 countries of the world. This data became the style-forming element of the death penalty branding. The dynamic pattern changes constantly to reflect changes in the death penalty laws in these countries. When a country abolishes the death penalty this country will be gone from our pattern, taking away part of the identity.

For the identity, we created a rough unique font. It looks like a digital clock, because the letters are built in a straight line, and have clear angles. Letters are built on a similar principle. Why did you use this technique? Because of the idea of our branding. The disappearing identity is a kind of timer. In the beginning, we have 54 countries with the death penalty, and then, with the abolishing of the death penalty laws, the countdown begins until it leaves none. The font is also part of the overall concept.

Using our website with the identity everyone could see a situation with the death penalty laws in the world, could sign a petition, generate a unique poster with the current year pattern to protest against the death penalty. Activists used it to pressure governments in countries where the death penalty still exists.

The campaign goal is to help Amnesty to abolish the death penalty across the world within 10 years.

It's a long story project. Because it needs time to give a huge impact on the death penalty abolishing process. But for now, the project has one huge and meaningful result - last year the first country - Kazakhstan has disappeared from the identity

The Republic of Kazakhstan has abolished the death penalty. President Kassym-Jomart Tokayev added his signature to a bill that commits to abolishing capital punishment. The campaign goal is to help Amnesty to abolish the death penalty across the world within 10 years.