According to a Turkey-wide survey conducted with IPSOS in 2021, 6 out of every 10 young women stated that there are obstacles on the way to their dreams. We launched our "On Our Own Way Project, with Community Volunteers Foundation (TOG), an expert NGO in its field. Since 2021, we have provided Udemy training content to 60,000 & scholarship support to 278 young women. After the earthquakes in Turkey, the obstacles of young women in the region grew even bigger. We had to look for answers to the questions of what we can do for the empowerment of young women affected by the disaster. As a brand with a mission to empower young women our goal was to support young women in the disaster area emotionally and socially. We also aimed to create a social movement to bring the "forgotten" concern to the agenda and to increase solidarity.

Our support approach was based on two pillars. The first one was creating a long-term support system for the young women in the region. So with Society Volunteers Foundation (TOG) whom has been our partner in On Our Own Way project we developed and built Women Support Centers in Adıyaman, Kahramanmaraş, Hatay, and Malatya provinces. With these centers we are contributing to TOG's goals of empowering thousands of young women psychosocially and socially in the region. The second pillar was about raising awareness about the emotional needs of the people in the disaster region. They feared of being “forgotten and left on their” own by the rest of the nation in the mid or long term. So, our approach was to create awareness about this fear and bring in solidarity and nurture hope by creating Gen AI supported digital monument called The Monument Of Solidarity.

TOG was our partner in the On Our Own Way project, which started in 2021 and consisted of activities aimed at empowering young women. Our goal in the disaster zone was to support young women emotionally and socially. We identified our strategy for this goal as capacity building support for the work of civil society. Thus, with TOG, we projected the establishment of support centers in the region that would provide services and programs exclusively for young women who experienced two major earthquakes centered in Kahramanmaraş. In addition, the target audience includes the public, those who want to help and solidarity, the business world, media, academia and NGOs. In the 360-degree campaign of our support centers public relations, advertising, power of creativity media practices and we used technology.In our call for solidarity, media, technology, art, META with the power of Chatbox and AI, we reached as many supporters as possible.

After the February 6 earthquakes, our support approach was based on two pillars. 1st one was creating a long-term support system for the young women. we established 4 support centers with Society Volunteers Foundation in the region to provide emotional support to more than 25.000 young women The second pillar was about raising awareness about the emotional needs.We built an AI-supported digital monument to bring the region's concern of being "forgotten" to the agenda and to increase solidarity. We transformed the paintings made by young women affected by the disaster, messages of support from all over the world, and Karsu's composition Hope (we collaborate with singer & pianist Karsu, who lost her relatives in the earthquake, sincerely shared her grief with many people, and raised awareness by expanding national and international aid campaigns) for our project into a video work with artificial intelligence.)We exhibited it in Istanbul and in region.

1-) With the 4 centres we established in earthquake zones, we provide an activity traffic involving 3.200 participants per month.

2-)According to the research results (Twentify A.23), our campaign contributed to increase our brand strength and preference scores. While 96% of the participants stated that they liked the campaign, 73% said that their trust in Elidor increased. The project encouraged 69% of them to use Elidor. ) Elidor was the first brand that came to mind when it comes to social responsibility for women's solidarity by 45% of the research participants.

3) We broke a record by collecting 20K solidarity messages in 6 days (We accessed 80% of the Targetable Meta universe in 12 days) with chatbot activation we created (1st in TÜRKİYE), a first in social responsibility. Furthermore, our project was selected as Global Best Practice by Meta.

4)On the ad recall side, 5.9% brand increase