The goal of our campaign was to create a visual testament to the old way of life for people with diabetes – something that represented what they’re leaving behind. (The Dexcom G6 means they no longer have to prick their fingers to monitor their blood sugar – a massive life change for diabetes sufferers.) We worked with 3 real people with diabetes, calculating how many times they’d pricked their finger since being diagnosed with diabetes. Then we asked Andrew James, a leading British portrait artist, to create images of them using that number of fingerprints (ranging from 16,000 to 21,000) – and nothing but fingerprints. To support the stunning images, we hand-painted our headlines in a loose style that matches the hand-crafted technique of the portraits and chose a layout that was stark, impactful and deliberately simple.