Cannes Lions
FCB AFRICA, Johannesburg / TOYOTA / 2016
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Description
Josh the ex:
Disaster has terrible timing. The worst things happen at the most inopportune times. Using unreliable parts is like inviting disaster. This radio advert taps into this insight. Of course your car will break down on your way to meet your girlfriend’s parent. They will invite their daughter’s charming ex-boyfriend and he will proceed to charm their socks off while you sweat on the side of the road. Because when the stakes are at their highest your unreliable parts will let you down.
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