"Green Definition": the first TV resolution that can decrease the energy consumption of your TV. Without downloads, apps or navigating through complicated menus, Green Definition gives to customers the power to save energy just by watching TV.

We developed a dotted mesh that turns off half of the pixels from your TV. For end users, the losses on quality are little: the mesh creates the illusion of a slightly less exposed image, that's perfect to be broadcast at nighttime.

Green Definition can change the standards of the industry about energy saving solutions, and even change the way we produce entertainment content and advertising. E.g.: adverts about energy conscious cars could be aired only in Green Definition, to reinforce its concept.

Green Definition was tested by UL, the most seasoned certification company in the world, and the results were astounding: the technology has the capacity to decrease up to 54% on some TV technologies.

With tests results in hand, first content in Green Definition was aired on April 22th, International Earth's Day. For a whole hour, the entire National Geographic's Latin America base of subscribers had the opportunity to save up to 54% energy.

For the next few weeks, shows in Green Definition were predominantly aired during night time, as the need for high brightness decrease in low light environments.

The goal is to increase the number of shows aired on Green Definition in the next few months.

If every Latin America subscriber of National Geographic watched 1 hour of Green Definition per month, we could save up to 5,4 million KWH. That's enough energy to:

Power the whole country of Congo for 2 days.

Maintain 2043 people for an year.

Run 18 billion of searches on the web.

Keep a led lamp on for over 100.000 years.

and much more.

Content in Green Definition is already been commercialized by Nat Geo, achieving high interested from advertisers and other brands.

And for our consumers, it's a little trade on brightness for a better world. And for a slightly lower light bill: 1 hour watched in green definition save enough energy for you to keep a led lamp for 15 hours on your house.

But the most important: with Green Definition, National Geographic's brand philosophy finally can be reflected on one of our most important assets: our channel.