Cannes Lions
MEDIALAND DIGI-TECH, Taipei / HSIN WAN JEN CHEMICAL & PHARMACEUTICAL / 2008
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A 40th anniversary campaign for “Green to skin to stay awake and release heat. The main objective for this campaign is to communicate the brand image to the younger generation. Inviting users to use their creativity to “Play the Collage”! The user needs to make an interesting/creative sentence by connecting the phrases provided on the website or to draw a unique picture by assembling the components provided on the site.
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