Cannes Lions
TYO INC., Tokyo / HONDA / 2009
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Description
As the environmental awareness is growing among people, a car decided to wreck himself, but genius Doctor of Honda, turns him into Honda Green Machine 001 “Insight” to “make eco cars for everyone”, and the story goes on… Honda Green Machine is the name for Honda eco cars to provide solutions to environmental problems and energy issues. This new attempt should be acknowledged especially by those who are not interested in cars, and those who think cars are unnecessary. That’s why we made this web movie. Easy-watching comedy skits illustrate eco car’s mechanics and Honda’s philosophy. To avoid making difficult explanations, we turned cars into humans and let them explain themselves and their feelings. Approximately three minutes long each episode shows us the illustrations of Honda eco cars, such as its mechanics, philosophy, and the price setting.
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