Based on a person’s daily routine, users could find out how transparently they travel through the Internet and what personal information they disclose through their everyday decisions.

In the course of the animation-style test, users had to make decisions that always impact on the future course of the test and on their individual results. Various interactive decision-making options made the test varied and more playful.

The orange/grey look of the interactive pictures reflected the corporate colours of the PROTONET brand and at the same time created an uncomfortable feeling of a looming disaster.

To make sure we practise what we preach, no tracking is performed on the whole campaign platform, but within a very short time almost 60,000 users signed the petition for a change in privacy law. Even the German and international press dedicated numerous articles to this important issue.