Cannes Lions
BLINK PICTURES, Mumbai / MTV / 2009
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Sunita Multipurpose is a public service announcement that explores the issue of exploitative domestic servitude. The message highlights the inhuman conditions hidden behind the closed doors of our homes. The film contains a call to action to report human trafficking and directs viewers to mtvexit.org where the audience can take practical steps to help fight the problem of trafficking. The film is treated like a Home Telemarketing Infomercial highlighting the various aspects of a product - in this case “Sunita” - an Indian domestic helper.MTV EXIT aims to increase awareness and prevention of human trafficking.
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