Eurobest

Jobst Irregular Bold

PUBLICIS•POKE, London / JOBST / 2023

Awards:

1 Bronze Eurobest
1 Shortlisted Eurobest
Digital Proof JPG
Demo Film
Digital Proof JPG

Overview

Entries

Credits

Overview

Background

Millions of people suffer with lymphatic and venous conditions which weigh them down physically and emotionally. Yet, despite the widespread nature of these conditions, those who live with them are widely misrepresented.

We set out to change this, with a new way of speaking to patients that would empower them and make them feel seen; from featuring real people, all the way down to the finest detail - typography.

We wanted to create a brand new typeface to better reflect the lymphatic and venous communities, both in design and in function.

Execution

A typeface is defined as "a set of type of one particular face and size". Its limbs; ascenders, descenders, arms and legs are consistent. Life with a venous or lymphatic condition is anything but.

Conditions like Lymphedema, Lipedema and Varicose Veins affect the limbs of millions of people but remain misunderstood and misrepresented. JOBST wanted to better represent these people down to the finest detail.

JOBST Irregular Bold features letters affected at random with one larger limb. You never know which limb of which letter will be affected or by how much, until you type out the word. Like being diagnosed with a lymphatic or venous condition.

Each letter has 3 weights, inspired by the 3 levels of compression JOBST products offer. Watch your word randomly change in real-time as you type, before settling on a completely unique shape and size.

Similar Campaigns

2 items

1 Cannes Lions Award
Jobst Irregular Bold

PUBLICIS•POKE, London

Jobst Irregular Bold

2023, JOBST

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