Cannes Lions
TBWA\G1, Paris / NISSAN / 2015
Overview
Entries
Credits
Description
This film sees the Nissan Juke and its driver being tested to its limits on a real size city treadmill through a series of demanding tests. But thanks to the Nissan Juke's responsive drive and technology it always stays one step ahead and in control, whilst pushing every driving sensation to the edge. Juke is tested to thrill.
Execution
The creative idea needed to figure a virtual test drive on a treadmill through a city. This one has been designed and generated in 3D as well as the City.
The car has been shot in studio and through a city by night before been integrated in the treadmill world.
These shots gave light references for the 3D and compositing team. Some plates of buildings has been shot also.
The mixing of cgi and reel shots give at the end a well crafted and believable virtual test drive...build to thrill.
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