Cannes Lions
LEO BURNETT ISTANBUL, Istanbul / PROCTER & GAMBLE / 2010
Overview
Entries
Credits
Execution
Promotion is held in the restaurants who serve home cooked meals and stews. Tide Napkin Dispenser was given to the mothers who visited the restaurants with their kids and who filled out the Tide consumer information form.
Outcome
Tide Napkin Holder promotion is held in 25 restaurants. Many women received their Napkin Holder by receiving the consumer form.
Similar Campaigns
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