Cannes Lions

LAUNDRY DETERGENT

LEO BURNETT ISTANBUL, Istanbul / PROCTER & GAMBLE / 2010

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Overview

Entries

Credits

OVERVIEW

Execution

Promotion is held in the restaurants who serve home cooked meals and stews. Tide Napkin Dispenser was given to the mothers who visited the restaurants with their kids and who filled out the Tide consumer information form.

Outcome

Tide Napkin Holder promotion is held in 25 restaurants. Many women received their Napkin Holder by receiving the consumer form.

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2022, PROCTER & GAMBLE

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