1. We launched www.ligateunaygo.es in order to provide information, instructions and share content generated during the Aygo campaign.

2. We developed a tool that allowed us to manage massive conversations via WhatsApp.

3. When suitors started sending WhatsApp messages and multimedia content to Aygo, we managed the conversations simultaneously with personalized messages for each participant.

4. Aygo replied to its suitors, sending videos and photos to the most daring.

5. On the 14th of February, Valentine's Day, Toyota communicated the winner of the campaign, the one who conquered Aygo's heart and who would take the car home with them.

In two weeks:

- More than 16,000 users suitors showed interest in the campaign.

- Aygo received 89,000 messages via WhatsApp, with an average of 300 simultaneous conversations and 700 comments per hour. But its suitors not only wrote messages, they created 9,000 pieces of multimedia content (photos, songs, videos) inspired by Aygo.

- Aygo answered them one by one using a personal tone: 23,000 messages were sent.

- 30 million impressions in social networks, 15 million were generated by fans.

- We increased the share of voice from 5,9% to 36%.

- Free publicity generated by the campaign.