Live Design helped fulfill a key mission that Nike brought to us—to create a true leap forward in product personalization. Nike has long been a pioneer in product customization, but Live Design and Makers’ Experience represented something new—real-time, on-product design, and one-hour product turnaround.

After years of testing and iteration, we launched Live Design in a pilot program at NY Fashion Week 2017.

Open to a select set of influencers, designers, athletes, and Nike fans, we debuted Live Design and observed our guests’ design process and choices.

During this pilot, Nike produced hundreds of unique shoes and tested various experiential and scale options.

Live Design uses live motion capture and object tracking to create an augmented-reality experience that allows people to design their shoes, in real time, while moving, to make a truly one-of-a-kind product.

Live Design is a proprietary technology independently developed by us and currently licensed to Nike.

At Nike Makers’ Studio, guests who designed shoes in Live Design were also delighted by Nike’s innovation in the form of real-time manufacturing: guest-designed shoes were produced and delivered to them in under an hour.

The Makers’ Experience launched as a pilot, an invite-only event in NYC.

Within the Nike Makers’ Experience, Live Design provoked a visceral, enthusiastic response from sneaker fans and from the media.

As a tech application and an experience, Live Design is a continuing endeavor between us and Nike.

Based on the response from guests, public interest, articles in industry publications, and the evolving challenges facing consumer brands and the retail space in general, we’re continuing to work with Nike to refine the experience and scale the product.