Since the problem lay in words our solution lay in typography. We created a set of typographic posters that don’t show how dyslexics see words, but rather illustrate how difficult it can be to make sense of a word you can’t recognize.

Created to be torn from their placements, the posters invited the viewers online where they could learn “how to fold this poster”. We created learning tools in the form of interactive origami posters that could be folded into the object represented by the word on the poster.

Once folded correctly the poster reveals the decoded word emblazoned on the side of the origami, forging the connection of the word and object in the dyslexic mind. We showcased both the challenges dyslexics face as well as how effective creative educational techniques are at helping overcome them.

The prints invited the viewers online where they could learn how to fold them while finding out more about dyslexia. Additionally, we created PDF versions that could be downloaded, shared and printed at home.

The colours were chosen because dyslexics find it easier to read on lightly coloured paper and with softer contrasts. The paper chosen is thin but cotton based which allows for easy folding while maintaining strength.

Over 11,000 people visited Sydlexia’s website in the first week and the posters were downloaded more than 34,000 times. And Sydlexia experienced a significant surge in online enquiries.

Our posters helped make sense of Dyslexia, not just for those who have it, but also those who don’t.