Cannes Lions

Manimals

GTB, London / FORD / 2018

MP3 Original Language
Supporting Content
MP3 Original Language

Overview

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Overview

Description

This campaign takes a look into the evolution of humanity and technology. Through a narrator, we discover how we would need to evolve to have the features of other animals and fish in an attempt to better humanity. Surely it would be nice to develop capabilities only other species have. Unfortunately, these evolutions might not always come with just the benefits. As the stories unfold we see how they come at a serious price that will end up ruining a part of your life forever and leaving you wishing you never evolved. Fortunately, with our technologies constantly evolving, humanity doesn't have to.

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