Cannes Lions
OGILVY AMSTERDAM, Amsterdam / FORD / 2017
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Since the Ford Kuga is a great looking SUV, we figured it wouldn’t be anybody’s first car. Instead, it’s the car that you finally arrive at when you reach a certain point in life. The sort of car that makes you think: ‘I’ve made it’. An emotion equal – we felt – to looking in the mirror and admiring your first real moustache.
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