Fake eye balls were displayed around many 350Z Nissan cars parked in the streets of Paris to create an urban guerilla campaign. The message is adapted to the urban guerrilla: the best way to see the beauty of this sport car is to see it in real life.

The 350Z Nissan were borrowed by the Nissan dealers, so the cost of this campaign is low. This campaign demonstrates that a brand can benefit of a good word of mouth effect for hardly any investment.