Cannes Lions

Oily Office

DENTSU Y&R, Tokyo / ANGFA / 2017

Film

Overview

Entries

Credits

Overview

Description

Many office workers are toiling away in an office which is, strangely enough, completely covered in oil. Struggling in this absolutely abnormal situation, they still endeavor to perform their job but in the end, their strength gives out, and they all fall onto the floor.

The office is a metaphor for the scalp, and the workers are a metaphor for hair. By visually explaining that oily scalp is nothing less than a living hell for hair, the film communicates how important it is to take care of your scalp with Scalp D.

Similar Campaigns

8 items

Washable Book

McCANN TOKYO, Tokyo

Washable Book

2018, ANGFA

(opens in a new tab)