Cannes Lions
DENTSU Y&R, Tokyo / ANGFA / 2017
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Description
Many office workers are toiling away in an office which is, strangely enough, completely covered in oil. Struggling in this absolutely abnormal situation, they still endeavor to perform their job but in the end, their strength gives out, and they all fall onto the floor.
The office is a metaphor for the scalp, and the workers are a metaphor for hair. By visually explaining that oily scalp is nothing less than a living hell for hair, the film communicates how important it is to take care of your scalp with Scalp D.
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