Without seeking the assistance of agency, Dollar Shave Club founder wrote the ad himself. His ex improv colleague co-wrote and directed the spot.

The 90 second ad was produced with a budget of $4500 dollars. That's a pretty limited budget. None of the talent or crew received payment, with the majority of the budget going to location and equipment rental. Another challenge with a small budget is media buy. There was none. The spot was shot it in one day in Los Angeles. Relying on the natural light and mostly non-actors, the broadcast quality spot had many YouTube commenters debating about the existence of the start-up company.

With 4 million views in the first few days of launch, the video was so successful it crashed the company's website.