Cannes Lions
OGILVY CAPE TOWN, Cape Town / VOLKSWAGEN / 2018
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Some people just can't stop themselves. That's why the new Volkswagen Gold 7 comes with Brake Assist.
The campaign took the form of casual conversations that quickly spiral out of control. We tapped into current topics (Sexual harassment in the workplace, Political Correctness, and Cape Town’s water crisis) and used dialogue to stress the point that some people just can’t stop themselves from turning innocent situations into awkward predicaments.
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