1. Provide a safe, secure, comfortable and fun place for the Team members and their families to spend time together and view the games.

2. Develop experiences that leverage participating brands as appropriate- seamless and meaningful integration of activations with the primary spaces dedicated to P&G Brand.

3. Express the P&G Brand Purpose meaningfully and enthusiastically for the families visiting the Global home: both US and Global.

4. Through this experience enable positive ER coverage in London.

Vinopolis was selected as the site for this ‘home away from home’ for its central location and size.

They needed an agency to develop an overarching concept, including WOW moments, opportunities for sharing, way finding, and places to gather, relax and dine.

The Family Home was to be divided into two separate spaces: one for the US team and one for the Global teams.

A series of experiences and spaces that exemplified the London Olympic spirit or that leveraged the P&G brand portfolio, all under one roof.

Results:

- 45% increase in Facebook fans

- 76bn media impressions

- 70m views of P&G videos