We thought that in a hot summer, nothing is better than a good bath. Therefore, only a brand like SAPO could give this experience in a funny way. To be really efficient in delivering an unforgettable message, we decided upon a car wash for people. They will have less work to refresh. We provided a roller carpet to do all the work

More than 3200 people took a bath on the 1st day.There was huge media coverage (”in Metro”, “in Blitz” and “in Correio da Manhã”, online).