We adapted a successful online multi-player football game (powerchallenge) to embody the Predator vs f50 rivalry. Players could choose the Predator team for more precision and shooting power or the f50 team for greater speed and flair.

An online competition with prizes including the chance to play with adidas stars for real or to win free pieces of equipment continued the rivalry concept while in-game product advertising increased the profile of the two products.

20,000 matches are currently being played on average every day, creating 200,000 minutes of exposure to the brand. Total sessions to date are just under 2.0 million with 54.2% of players choosing the Predator team and 45.8% choosing the f50 side. During the tournament phase these figures are expected to double.