Roshe is a Nike shoe model, which appeared on the market in 2012 and very quickly changed the approach to "urban" shoes. The aim of the campaign was to introduce its successor, Nike Roshe 2, allowing everyone to find their own city perspective. Our task was to create a campaign showing how you can change your perspective thanks to the formats and content used.

Our influencers, well known rapper Piotr "Vienio" Wi?c?awski and Katarzyna Wolska, a trainer partnered with Nike brand, prepared a virtual tour for the campaign's audience, presenting their personal view of Warsaw, which everyone could walk through a dedicated website www.perspektywamiasta.pl on desktop PC or mobile. Additionally, each of the recipients of the action could take part in a real walk with his idols as well as a final event, during which they could face a VR challenge with a real trampoline. The VR experience was to jump on the trampoline and reach above the Warsaw horizon. Of course everything in 360 degrees. To do so, players had to find the number "2" and keep their eyesight on it for 2 seconds. Every success was an ever-growing leap on the trampoline with the final one allowing for a virtual flight over Warsaw and then a return to the ground.

Our influencers, well known rapper Piotr "Vienio" Wi?c?awski and Katarzyna Wolska, a trainer partnered with Nike brand, prepared a virtual tour for the campaign's audience, presenting their personal view of Warsaw, which everyone could walk through a dedicated website www.perspektywamiasta.pl on desktop PC or mobile. Additionally, each of the recipients of the action could take part in a real walk with his idols as well as a final event, during which they could face a VR challenge with a real trampoline. The VR experience was to jump on the trampoline and reach above the Warsaw horizon. Of course everything in 360 degrees. To do so, players had to find the number "2" and keep their eyesight on it for 2 seconds. Every success was an ever-growing leap on the trampoline with the final one allowing for a virtual flight over Warsaw and then a return to the ground.