The advert should be placed at a few selected locations in a good neighborhood, appeal to the small yet demanding target group, and let them experience live what VINZENZ CLASSIC CAR’s work means: removing rust at every stage and restoring old cars to their old shiny glory.

Classic cars get their character over time, but nobody wants them to rust. This is how we address classic car-owners: by showing them rusting billboards. First, only the metal plate is visible. Over time it rusts and the distinct shape of the old timer-car becomes visible in metallic radiance.

The message is clear: You want your classic car to get old but not rusty. And VINZENZ CLASSIC CAR removes your car’s rust, at every stage.

People were so intrigued by the rusting billboards that they could not help but touch them.