A studio was set up in a Renault garage. Sweden’s strongest man was given a few basic tools and got to work. Everything was documented and shown at the Renault website. The offer was valid until he had put the entire car in a wooden box situated in the back of the garage.

Sales of Renault cars were up 14% on a market that lost 23% during the same timespan (both compared to last year - with the same discounts offered)Traffic to the Renault website increased by a staggering 887% (compared to same period the previous year) and was as many during the few weeks of the campaign as it was the last 6 months combined. A gigantic load of CO2 was never emitted...