An interactive, sequential and synchronised commercial, divided in 3 parts and broadcasted in 3 different channels. The first part broadcasted in Telecine Premium shows a Fedex box and informs that the commercial will be sent to another channel – Telecine Action, inviting the audience to change channels in order to follow the commercial. The same happens a second time, in which the audience is invited to follow the commercial once again, changing channels to Telecine Light. In the third and final time, the concept: “track your shipping until it reaches its final destination” ends the sequence and delivers the product that is being advertised: a shipping tracking system.

3 15-second in-sequence and interactive commercials, broadcast in three different channels. The audience is invited to change channels to track the commercial until the end, where they receive the following message: “track your shipment until its final destination”.We’ve chosen cable TV for its qualification (high penetration in the upper classes) and its relevance to FedEx services’ target (high affinity). And also for the possibility of doing cross-selling in different channels of the same network (Telecine).This was a way to show the target in one go 2 of FedEx benefits: fast delivery and shipment tracking.

We’ve still haven’t got the consolidated results, but we guarantee that there is nothing better than bringing to the media the same service concept advertised by the brand. That dictates preference for a brand at the time when the target has to choose a service provider.