One year after the accident, Blu Radio, the radio station which would have broadcasted the finals, payed a deserving tribute to Chapecoense by recreating the full game live. It was created using over 800 audio fragments from their most memorable games, including their best goals, passes, saves and penalty kicks, which were edited together along with interactions from Nacional (the rival team) based on real performance statistics from the past 10 years to make the game feel as real as possible, and live up to the dream of the team and millions of fans.

The game aired nationwide at the exact time it was scheduled to be played one year before.

The Game That Never Was aired on Blu Radio and bluradio.com on a nationwide scale to over 2,900,000 listeners at the exact time and date (November 29 2017) the finals where scheduled to be played one year before. The game audio was sent to the top sports commentators, networks and soccer players in Colombia and Brazil, who covered the match reaching an additional 1.198.000 people through free press.

The game was broadcasted to 1.500.000 listeners on national radio.

An additional1.200.000 listeners were reached through the online broadcast.

Famous sports personalities and players including Alexis Henríquez (Captain of Atletico Nacional) Victor Hugo Aristizábal (Colombian National Team Player) Ricardo Urrego (South American Cup Commentator) Marina Granziera (Brazilian Sports Commentator) organically shared and commented on the game, reaching 449.000 football fans.

Other top news networks and radio stations organically shared and covered the game, reaching an additional 1.198.000 people through free press.

$1.700.000 dollars in earned media.

Total reach: 4.347.000 people.