More than one third of road accidents involve pedestrians in Jordan. Even though pedestrians have right of way, drivers rarely stop at zebra crossings. Honda’s intent is to make the streets safer for everyone, not just for drivers. The objective of the project was to communicate Honda’s social commitment and advanced brand values through human-centric product innovation, and help Honda take a step further in road safety through the products it offers and the causes it supports. Furthermore, our objective was to make our solution available in all Honda showrooms, and to all drivers, no matter the car or brand, and make it a universal feature as ubiquitous as the seat belt.

While working on the brief, something struck us as odd. There are brake lights at the cars’ rears, helping drivers keep a safe distance from the vehicles ahead. These brake lights are unmistakable signals. But there is nothing at the front to indicate to pedestrians if the car heading towards them is slowing down. So, we shifted the focus from drivers to pedestrians, creating a device which is applied on cars, but is meant for those who are not driving. We developed The Green Light, the first car light created with pedestrians in mind. This new device, linked to the cars’ brakes, will tell people when to cross. Whenever the driver brakes, the Green Light turns on at the front of the car. When pedestrians see it, they’ll know they can cross. When they don’t, they will wait.

The Green Light is composed of a green LED strip, embedded in a 3D printed structure covered by a transparent surface that diffuses the light homogeneously, in order for it to be seen easily during both night and day. The Green Light is fastened beneath the license plate, thanks to two hooks that guarantee a quick installation. The device is light, with (36.4Lx6.2Wx2.1Hcm) dimensions in order to fit and be seen on every car model. The Green Light is integrated in the existing system for lighting the rear brakes. When the brake pedal is pressed, power activates the brake lights and the Green Light simultaneously. It took us 6 months of intensive tests and working side by side with Honda engineers in order to create the first prototype, and then the actual product, which can be fitted to any car.