Cannes Lions

THE PEOPLE'S FILM, 60 YEARS TOGETHER

FINCH, Sydney / VOLKSWAGEN / 2015

Overview

Entries

Credits

Overview

Description

60 years ago the first New Zealand made Volkswagen rolled off the line in Otahuhu, Auckland. Over those 60 years, loads of Kiwis have taken photos, film and video of them in and around their beloved Volkswagens.

To celebrate 60 years we asked kiwis to help us make a commemorative film, from their own footage. We reignited a latent love for the brand as we received over 18 hours of footage and hundreds of photos that we edited down into a 196 shot, 60 second celebration. All thanks to The People’s Film, of the People’s Car, made by the people.

Similar Campaigns

11 items

BUSINESS FAMILY TREE 2

NEOGAMA BBH, Sao paulo

BUSINESS FAMILY TREE 2

2014, RENAULT

(opens in a new tab)