To gain credibility with a young, web-savvy market, we created YourOtherYou.com, a unique interactive experience enabling consumers to play extravagant pranks on their friends. The user simply inputs a little information about their friend – phone, address, etc. – which we then use, without the friend’s knowledge, to freak them out through a series of dynamically-personalized phone calls, texts, emails and videos. The story revolves around one of five lunatics – who seem to know you intimately - driving cross-country to visit you. The Matrix is integrated seamlessly and the prankster can follow the prank progress in real-time online.