The Vectra Estate has a best in class loadspace. To prove that you could pack more into it, we created a series of banners that subvert the users' conceptions in an unusual and engaging way. In this case, increasingly bigger and unusual things fall off the boot of the Vectra from what seems to be a simple 468x60 banner, eventually piling up outside the banner and surprising the viewer. Displayed in lifestyle, news and automotive sites, its highly attractive and stylish, keeping away from the commonplace automotive communication on the web.