Cannes Lions
SO&U SAATCHI & SAATCHI, Lagos / PROCTER & GAMBLE / 2006
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A court case before a no-nonsense judge with the whole community in attendance to decide the innocence of the accused. The case hangs in the balance as the defense lawyer’s voice fails due to a cold and cough. Baba Blue, the Vicks Blue champion, comes to the rescue with a drop of Vicks Blue. The verdict is “Not Guilty!” case closed. Or is it really?
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