A similarity between the HIV virus and a computer virus is that both can be unknowingly transferred and spread due to casual behaviour. Brothers For Life wanted to create an impactful message aimed at the youth, to inform them of the ease at which a virus can be transferred, when precautions aren't taken. What better way than to use technology, most notably a 'system', with which they are familiar, to illustrate how their casual behaviour can result in infection.

Every one of the 200 memory sticks we planted was picked up. Given the nature of this idea, it it impossible to track exactly how many times our memory sticks were passed on, but if this campaign could change even one person’s mindset when it comes to casual sex in a country like South Africa, and compel them to use a condom, we’d consider it successful.