Since there has been a lot of silence around periods, Indian women have been blindly following superstitions and unhygienic practices like the usage of rags, sand, and ash. To break the silence on these superstitions and unhygienic practices, we launched the campaign Whispers Break Silence. The insight was simple and connected with millions of Indian women.

The best way to empower someone is through education. Hence, we used our biggest asset, our educational program under the banner of Whispers Break Silence and spoke to girls before they got their first periods.

We launched our campaign with a film, (#WhispersBreakSilence) in the month of January that resonated with the sentiments of millions of Indian women. It was up on YouTube and all of Whisper India’s social media handles. We also played our film in theaters to connect with the Indian masses.

It all built up to us going on ground and implementing our strategy of teaching millions of girls’ right sanitary hygiene. These lessons were taught by teachers who were mothers, who stood as proof that even if one wears a pad, they do not become infertile.

• 35 million girls impacted through our educational program across 40,000 schools.

• Estimating to impact another 11 million girls in the next two years.

• Total number of views on social media ‘2.9 Million’.