Renault wanted to celebrate their 40th anniversary in Formula One.

The objective was to create a campaign that would talk to fans and F1 lovers…but not only.

The 2017 Yellow Teapot, made in close collaboration with Renault’s design team, has been launched during the Silverstone GP - like the very first F1 car, the RS01, 40 years earlier - during a tea party reuniting the past an actual actors of Renault history in F1. Then it accompanied the Renault Formula One Team all along the season as the official teapot of the team.

Besides, the 2017 Yellow Teapot was displayed for months – and still is - at Renault’s Flagship store, on the Champs-Elysées in Paris, and used in its Restaurant.

Finally a sale happened at the end of September of a Limited Edition specially made for our fans.

The whole campaign has been the occasion to interact with our consumers and fans, telling them a true story that only Renault could tell, a meaningful, foundational part of our history. With a touch of humor.

First, the Yellow Teapot. A real tea pot, CE marked, so certified for public use. Taking inspiration from both the 1977 and the 2017 F1 cars designs and using the same steel, carbon fiber and paint as the original cars. The design has been made in close collaboration with Renault’s design team.

The 2017 Yellow Yeapot became the official teapot of the Renault Formula One Team.

To cheer with fans as well, the 2017 Yellow teapot has been displayed (and still is) at Renault’s flagship store, in Paris (Champs-Elysées) and a Limited Edition has been specially made and sold online and instore to the public.

A film with Jean-Pierre Jabouille, the driver of the 1977 yellow teapot, and a making of, was introducing the creation of the 2017 Yellow Teapot. This content has been shared through Social Medias.